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The Organization

The Carolinas Chapter

The Officers

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The Organization
The Electronics Representatives Association is an international trade organization comprised of qualified, professional manufacturers' representative firms. We work to promote, protect and enhance the multiple-line rep function and our members' unique system of synergistic selling. ERA acts as the worldwide conduit across the electronics industry for manufacturers seeking professional field sales firms to sell their products. ERA also serves as a resource for electronics and high-technology industries.

As the voice of more than 1,600 manufacturers' rep sales firms, ERA promotes the rep function to manufacturers, customers, government, the academic community and the electronics industry. Members of ERA sell $50 billion worth of electronics products annually via eight product marketing groups: Communications (COM); Components (CM); Computer (CP); Consumer Electronics (CE); Instrumentation & Sensors (IN); Materials, Assembly & Production (MAP); RF/Microwave (RF); Sound, Audiovisual, Electronic Security (SAVES).

Collectively, ERA's educational and communications programs keep members abreast of technology advances in the electronics marketplace as well as the latest in marketing and sales techniques, which directly benefit their principals and customers.

The national web site is located at
The Carolinas Chapter
The Carolinas Chapter of the Electronics Representatives Association is dedicated to promoting the representative concept within the Carolinas electronics marketplace. The Chapter hopes to be a resource for its members in establishing and maintaining their respective rep businesses through continuing education, training and interface with government agencies. The government interface in important in order to influence legislation in favor of the representative concept and defeat legislation detrimental to the rep business.

The Carolinas Chapter maintains a strong relationship with National ERA headquarters in Chicago. The Chapter sends its Board to ERA Headquarters for training in their respective duties, has an active National ERA delegate, and encourages its interested members to serve on National ERA Committees.
Carolina Chapter Board Members:
Chairman of the Board Greg Thompson, CPMR, South Atlantic Component Sales
President Buzz Reynolds, Performance Technical Sales
VP Finance Bob Ball, Aurora Technical Sales
VP Membership Penny Hoglund, Alliance KCI
VP Education Ken Jacobson, C-Tech Sales
National Delegate R. Bruce Scoggin, CPMR, Electro-Rep Associates, Inc.

Bryan Teen, Tech Marketing
Peter Flores, TTI, Inc.
John Hurd, CPMR, South Atlantic Component Sales
Bob Kirkland, Aurora Technical Sales
Annette Paden, South Atlantic Components Sales
Meara Hamlin, Digi-Key
Brad Starr, CPMR, Performance Technical Sales

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